In 2015, Access Alliance was looking for creative solutions for their annual reporting requirements. Drawing from an experience in financial communications, and recognizing the trends that larger companies were leaning towards, it was recommended that Access Alliance transition away from a large printed annual report, and instead look to produce an online annual report with a limited print version.
The print version would serve two purposes:
- Satisfy the desire to have a piece of collateral to distribute during the annual general meeting
- Serve as a “call to action” pointing people towards the online annual report
In subsequent years, this first iteration of the online annual report has proved invaluable in reducing overall production costs, and time-related to the production of the annual report.